Sr. Marketing Associate, B2B

О Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).

О роли

Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line.

Working closely with the broader Acquisition Marketing and Betterment at Work teams, you will own the day-to-day execution of campaigns and initiatives across email, social, and webinars that build brand awareness, generate leads, and nurture our pipeline of qualified prospects for our sales partners. This role is ideal for a B2B marketing generalist—someone comfortable building a nurture flow, coordinating a webinar, drafting email copy, and moving creative assets through approvals.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $89,000 - $99,500

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life

You will help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work, working across email, social, webinars, content, partnerships, and events.

• Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management
• Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice
• Manage creative asset development process, coordinating timelines and feedback across creative, compliance, and external partners
• Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team
• Manage webinar execution in terms of logistics, promotion, platform setup, and post-event follow-up and lead handoff
• Circulate regular updates on key reports and campaign performance

Кого мы ищем

• 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels
• Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus)
• Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events
• Strong writing and editing skills; able to independently draft email and social copy for review
• Comfortable managing creative and compliance review workflows, including asset trafficking and approvals
• Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently
• Collaborative team player who excels at building relationships cross-functionally
• Background in fintech, financial services, or other regulated industries is a plus

Join a team built on these core values

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

We’re financial services pioneers, always finding new ways to improve, optimize, and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being

• We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees, including new hire and refresher grants.
• Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.…

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