Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.
The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don’t just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.
As the Associate Director, Futures (AI Tools), CRO, and Ad Operations, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization.You’ll lead three interdependent workstreams: Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems, CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance and Ad Operations — infrastructure, tagging, and campaign governance. You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution.
This role is based in San Francisco, CA.
- Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout
of AI and automation technologies across Performance Marketing, Creative, and
Analytics.
- Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT,
Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.)
based on ROI, scalability, security, and integration readiness.
- Build and maintain a central repository and roadmap of approved AI tools — ensuring
efficiency, compliance, and alignment across global teams.
- Partner with Engineering, IT, and Legal to assess integration feasibility, data governance,
and vendor due diligence.
- Drive AI tool implementation and training — creating playbooks, workflows, and
enablement materials for marketing teams.
- Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity,
testing output, and pipeline results.
- Own the global CRO framework, driving measurable improvements in CVR, CAC, and
pipeline through structured experimentation.
- Oversee landing page testing, personalization, and UX optimization.
- Partner with Web Engineering and Product Marketing to ensure alignment between
campaign messaging, landing experience, and conversion flow.
- Build a global repository of CRO test learnings and implement scalable frameworks
across regions.
- Align CRO initiatives with AI experimentation — leveraging AI to automate hypothesis
generation, content iteration, and audience segmentation.
- Ad Operations: Infrastructure, Governance & Enablement
- Lead Ad Operations excellence, ensuring clean, automated, and compliant campaign
execution across all paid media platforms.
- Manage tracking, pixel governance, and UTM frameworks, ensuring end-to-end
attribution integrity across Google Ads, LinkedIn, Meta, and programmatic channels.
- Build automation and QA frameworks that ensure flawless execution and reduce manual
overhead.
- Standardize campaign setup, naming conventions, and reporting structures across
global teams.
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
- 10–14 years of experience in Performance Marketing, Marketing Operations, or
CRO, ideally in B2B SaaS or fintech.
- Demonstrated success building or leading AI enablement programs within marketing
organizations.…
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